Example campaign
Make it your everyday.
Lifestyle & creativityOne everyday favourite.
A 20-second story, your way.
Performance-based rewards.
Approval and campaign rules apply.
Approval and campaign rules apply.
Short-form content. Real rewards.
Good content.
Real rewards.
Find a brief. Create your take.
Earn for verified performance.
A bounty is a funded brand campaign. Bring your own style, create short-form content and earn based on the campaign’s rules.
Short-form campaigns for
TikTok
YouTube Shorts
Instagram Reels
Pre-funded campaigns Clear payout rules
Your perspective. Your next opportunity.Find your next brief.
A taste of what you could create. Example campaigns, not live listings.
Example briefFashion & streetwear
Move differently.
Show how your sneakers fit into your everyday life. 20 seconds, your city, your style.
Performance-based rewards
Example briefFood & beverage
Your daily ritual.
The first pour. That first sip. Create a 20-second video showing how you make it yours.
Performance-based rewards
Example briefTravel & experiences
Take us somewhere.
A local escape or a new horizon. Show a moment that makes travel feel real, in 20 seconds.
Performance-based rewards
From brief to payout.
Your creativity. A clear process.
Choose a campaign
Find a funded brief that fits your content. Check eligibility and apply to take part.
Create and submit
Bring your own style. Follow the brief, publish your video and submit the link for review.
Earn on verified results
Approved content earns against the campaign’s rules. Payouts follow review and processing.
Made for the feed
A clear brief. Your kind of content.
Product demos, everyday stories, a place worth sharing. Brands set the direction. Creators bring their own point of view.
The formats you know. Your own take.
- TikTok
- YouTube Shorts
- Instagram Reels
Demo clip
Demo video 01
Example content · Not a ReelBounty campaign result
Demo clip
Demo video 02
Example content · Not a ReelBounty campaign result
Demo clip
Demo video 03
Example content · Not a ReelBounty campaign result
Product demosEveryday storiesText-led videosPlaces & experiences
Illustrative demo footage. Live campaigns set the format, platform and creative requirements.
For brands
Fund creativity.
Measure the impact.
Set the brief, fund your campaign and review creator submissions. Put your budget behind verified performance.
Launch a campaignYour budget. A transparent split.
80%Protected creator pool
20%Platform fee
Of gross campaign funding. Payment processing costs come from the platform’s share.
See the full pricing breakdownYour brief. Your requirements.
Define the deliverables, disclosures and creative boundaries. Give creators a clear starting point.
Review the people and the posts.
Choose creator applications, then review submissions against your campaign’s requirements.
Follow results and spend.
See verified performance, reward calculations and funding records together in your dashboard.
Before you jump in
Good questions.
Clear answers.
Know what to expect before your first brief or campaign.
Visit the help centreWhat is a bounty?
A bounty is a funded brand campaign with a creative brief. It tells you what to make, where to publish, who can apply and how rewards are calculated. Creators apply, get approved, then publish and submit their content for review.
How much does ReelBounty cost?
Creators pay no ReelBounty platform fee. Brands fund their campaign upfront: 80% of gross funding goes to the protected creator reward pool and 20% is ReelBounty’s platform fee. Payment processing costs come from the platform’s share.
See pricingWho can join as a creator?
Creators must be 18 or older, complete their profile and required declarations, and verify ownership of a social account. Each campaign has its own eligibility requirements and application review. Check the brief to see whether your account and content are a fit.
Explore the creator experienceHow are my earnings calculated?
The brief sets the reward model: a fixed payment or an amount per 1,000 verified views. It also sets any payout cap. Content must be approved and results verified before earnings are confirmed, and rewards are limited by the campaign’s available creator funds. Submitting a video does not guarantee payment.
When can I get paid?
Once earnings are verified and confirmed, you can request a payout with a completed Stripe payout account. Requests go through approval and payment processing. Estimated or pending earnings are not yet available to withdraw; your dashboard shows each stage.
Read the payout guidanceWhich platforms can I create for?
Each brief specifies its supported platforms. TikTok ownership and public metrics currently support automated checks. For performance-priced Instagram or YouTube campaigns, ReelBounty must confirm the verification process before launch. Always check the live brief’s platform and submission requirements.
How much control do brands have?
Brands set the creative brief, deliverables, required disclosures, prohibited claims, reward rules and payout caps. They review creator applications and submitted posts. Clear requirements and review help manage quality and brand suitability; they do not guarantee reach or make every submission payable.
Explore the brand experienceAre the campaigns and videos on this page live?
The campaign cards and video clips here are illustrative examples. They show the types of content a brief could inspire, rather than live opportunities or customer results. Create an account to explore available campaigns and their current terms.
Your next move
Make your next video
mean business.
Find a brief that fits your style, or put your brand’s next idea in creators’ hands.